The revenue from US online casinos returned to above the $1 billion monthly threshold in July, which highlights that despite no new states having entered the market, regulated iGaming continues to expand. States with legal online casino gaming generated $1.02 billion during July, as stated by the American Gaming Association (AGA), which is a 15.7% increase from the previous July.
What is most notable about this increase is that every single regulated iGaming state recorded double-digit year-over-year growth. Delaware had the largest increase by percentage, at 43.4%. These figures suggest that established markets can continue to generate additional revenue and grow, even when expansion into new markets or geographic expansion is not possible.
Seven States Drive $1.02bn In Revenue
The iGaming market in the US as of 2026 remains mostly concentrated in seven states: Michigan, New Jersey, Pennsylvania, West Virginia, Delaware, Rhode Island and Connecticut.
Of these seven, Pennsylvania is the largest market, generating $311.9 million alone in July, a 12.3% increase over the last year. Michigan is next in line with $302.8 million, with New Jersey following at $276.9 million and Connecticut being the bottom of the top four with $65.3 million.
Monthly Records Set by Delaware and New Jersey
Of the seven markets, the two that are most significant are Delaware and New Jersey, as they broke their monthly records.
New Jersey generated only a small amount more than its previous best month, $276.9 million instead of $276.3 million, which was set in May. Delaware also broke its previous record, although its market is much smaller than the top four, having generated only $16.2 million. But Delaware had another bright spot beyond overall size, with the largest percentage growth.
The contrasting nature of these figures highlights something interesting when comparing iGaming jurisdictions in the US at different stages of development. While larger markets are able to produce much more revenue, smaller states are able to gain a much greater percentage growth due to a lower base. Readers who are interested in exploring what the regulated market in their state looks like can use as source an affiliate platform to compare the options for online casino play in their region.
Michigan Continues to Expand
The performance of Michigan is noteworthy among the larger performers. Despite having considerable revenue generation already, with $302.77 million in July, according to the Michigan Gaming Control Board, they reported a 23.6% year-over-year increase. In this month, operators also paid $61.2 million in taxes for iGaming activities to the state.
One thing that could be considered a contributor to Michigan’s impressive increased percentage could be that, as of July, all fifteen authorized operators, both commercial and tribal, were offering iGaming products as of July.
For consumers in Michigan, there is a broad range of online casino options. At the same time, regulators have a good amount of control over the market and are able to benefit from substantial tax income from it.
Growth is Occurring Without New iGaming States
One of the crucial components of the July growth figures is that there are no additional regulated iGaming states involved.
This means that despite no actual geographic expansion, the market was still able to grow annually by 15.7% thanks to existing markets generating more revenue.
The AGA has stated that this growth is a sign of the maturation of the US market. The idea is that in this stage of the market’s growth, expansion is in the hands of consumer activity, market development and operator performance in the jurisdictions that permit online gaming, rather than being up to new states launching iGaming markets.
iGaming Is Not the Only Gaming Sector Seeing Growth
Figures more broadly across July for the US show that other regulated gaming sectors are also growing.
Reports for July from the AGA on US commercial gaming revenue state that an 8.6% increase is seen from the previous July, with revenue reaching $17.95 billion. Of this, sports betting accounted for $1.27 billion and traditional casino gaming for $4.48 billion, respectively, increasing by 27% and 3.1%.
A large part of the increase in sports betting was attributed by the AGA to the FIFA World Cup, much of which occurred during the month.
What Do These Figures Mean for Operators?
For operators of online casinos, the numbers generated in July show that states with already established iGaming markets can still see significant growth. But that isn’t all it shows.
The data also shows that competition is important for this market. While the two biggest markets were within $10 million of each other, New Jersey was still within striking distance of them both.
This means that operators have an increased incentive to compete with each other by offering better technology, engaging in better advertising practices, customer experiences, responsible gaming measures, game selections and promotions, rather than simply hoping for geographic market expansion.
A Return to Form
The result of $1.02 billion in July allowed the revenue from US iGaming to reach around $7.05 billion for the first seven months of 2026. Only the month of June saw revenue generation under $1 billion, coming in at $996.5 million. This means that July was a return to the billion-dollar monthly level, after only a short hiatus.
The takeaway should be clear: despite no additional states entering the iGaming market, there is still room for growth, and online casinos in regulated US states will continue to expand.